In the new version of China's economic and social development, the cultural industry is rising like a rising sun. The development of cultural industry adapts to the increasingly rich spiritual and cultural needs of the Chinese public, drives the adjustment, upgrading and transformation of the industrial structure, and becomes an important carrier to enhance the national cultural soft power and spread China's image abroad under the new normal.
In the process of the rapid development of China's cultural industry, Shenzhen, a new city famous for the miracle of reform and opening up for 30 years, is like a galloping horse, struggling forward. Shenzhen has not only created a miracle that the added value of cultural and creative industries accounts for nearly 10% of GDP, but also created the development modes of "culture + technology", "culture + tourism", "culture + finance" and "culture + creativity". It has also created a new type of cultural industry represented by a number of high-tech enterprises such as Tencent, Huaqiang, Yachang, Yatu and A8, but also created the international and national level ICIF Sex, market-oriented cultural industry exhibition and trading platform. In the process of realizing "cultural consciousness" in Shenzhen, cultural industry has played and will continue to play an important role.
Located in the fertile land of Shenzhen market economy, Shenzhen University is characterized by "special zone University, window University and experimental university", takes reform and innovation as its own responsibility, and takes serving the special zone as its honor. Under the background that the cultural industry has become the fourth pillar industry in Shenzhen and that the ICIF has achieved remarkable results over the years, Shenzhen University, taking into account the situation, resolutely established the Cultural Industry Research Institute in May 2009. Over the years, with the concern of all sectors of the society, the Institute adheres to the purpose of "deepening the research on cultural industry, serving the economic and social development, building an academic exchange platform, and creating a new type of think tank", closely combined with the strategic planning of building a "socialist cultural power", vigorously developing cultural industry, innovating management mechanism, integrating scientific research forces, and adhering to academic influence and social benefits Meanwhile, it has made a series of achievements in academic research, decision-making consultation, social services, international exchanges, project development and school enterprise cooperation. It has carried out strategic cooperation with the Institute of cultural industry of Peking University, the Institute of cultural development of Communication University of China, the European Union's Kea creative organization, Australia's Curtin University, etc., and has been funded by the "central financial support for the development of local colleges and universities" It has become a "key research base of Humanities and Social Sciences in Guangdong Universities" and "a research base of cultural and creative industries in Shenzhen", which has won the National Social Science Fund's major projects. In 2013, the Ministry of culture approved the establishment of the "national cultural innovation research center"; the "cultural science and technology innovation forum" (CTIS), cultural science and technology blue book and other academic brands are also influential Growing.